Neuroscience Insights.
Simplified.
Real-Time Brain Insights for Real-World Decisions
Surveys, focus groups, and analytics measure outcomes—but rarely explain why people respond in the way they do. Emotiv Studio complements your stack with real-time brain responses that reveal what resonates as it happens—so you can validate creative, de-risk A/B choices, and move from numbers to decisions with confidence.
Consumer Insights,
Powered by Neuroscience
You already use surveys, focus groups, and analytics to measure engagement and performance, but they lack critical information. Emotiv Studio becomes the cornerstone of your toolkit by filling in the essential gaps. With intuitive workflows, participant management, and AI-powered analysis, you can capture reliable data and move from brain activity to actionable insights—all in one place.
Whether you’re testing creative, validating product design, or refining digital experiences, Emotiv Studio adds a neuroscience layer into how people connect with your work.
Experiment Builder. Design and deploy EEG studies with guided setup that ensures good signal quality.
Participant Management. Streamline recruitment, tracking, and administration with built-in tools.
Real-Time Data Collection. Capture authentic responses to video, audio, images, or interactive experiences as they happen.
AI Insights with EmotivIQ™. Powered by Google Cloud, EmotivIQ™ aggregates and analyzes results instantly, surfacing meaningful patterns in minutes.
See What Your Audience Really Feels
Performance Metrics translate raw EEG signals into clear, validated measures of cognitive and emotional states such as attention, engagement, stress, and focus. Built on over a decade of research and the world’s largest EEG dataset, these metrics enhance your traditional research, giving you a richer understanding of audience response in real time.
With Emotiv’s Performance Metrics, you don’t just measure what people say, you uncover what they feel. Together with your existing analytics and self-report data, these insights save time, reduce bias, and help you deliver work that truly resonates.
Identify what captures or loses attention.
Pinpoint emotional peaks and dips in your content.
Compare experiences across different designs or assets.
Advanced Capabilities
Predictive Power
Neural insights from small groups can predict large-scale behaviors—such as box office revenue, TV ratings, social engagement, and purchase intent—offering predictive power that surveys and focus groups alone can’t provide.
By combining neuroscience with your existing analytics and testing workflows, you gain a data-backed understanding of what drives results before they scale.
Faster Results
Traditional research analysis can take days or weeks. With Emotiv Studio, AI-driven analysis delivers ready-to-use insights within minutes—helping you test variations, compare creative directions, and optimize faster without disrupting your process.
Emotiv Epoc X
14-channel EEG headset
Emotiv MN8
2-channel EEG earbuds
